Company ยท About Greenwich Mercantile
About Greenwich Mercantile
Greenwich Mercantile lowers U.S. import duties and reduces border holds for fashion, beauty, food and consumer goods importers. AI does the customs work; licensed U.S. customs brokers review and file every entry.
What Greenwich Mercantile does.
Greenwich Mercantile finds the lowest duty the law allows in an importer's own product and supplier data, and checks every shipment's documents before the goods leave the supplier.
Greenwich runs two apps on one product record. The duty reduction app reviews the classification, customs value and country of origin of each product. The pre-entry audit app reads the purchase order, commercial invoice, packing list, bill of lading, certificate of origin and product data together, and sends gaps back to the supplier before the goods ship.
Greenwich also calculates the U.S. landed cost of each SKU before the purchase order is placed, so buyers can compare suppliers and countries on the cost they will actually pay. The work runs from the files and exports an importer already has, such as purchase orders, invoices and product master data.
Read more: how Greenwich works, customs brokerage services.
Who files the entry, and who is the importer of record.
A licensed U.S. customs broker reviews and files every entry under your power of attorney: one of our partner brokers, or your existing broker working from the same record. Greenwich does the customs work behind each entry with AI: the landed-cost model, the pre-entry document pack and the product record.
Your company is always the importer of record and pays the duty. Greenwich and its partner brokers never act as importer of record. Greenwich can help a foreign company set itself up as the importer of record, with CBP Form 5106 and a customs bond, and then run the import work as its agent.
Who Greenwich Mercantile works with.
Greenwich Mercantile works with U.S. and European mid-market and enterprise importers in four industries, typically with hundreds of SKUs, many suppliers and seasonal launches or retailer delivery dates:
We helped a medium-sized European skincare company model its landed cost, find $305,000 in annual duty savings and enter the U.S. market on the best terms.
Company facts.
| Name | Greenwich Mercantile |
|---|---|
| Founded | 2025 |
| Founders | Cameron Bell, co-founder and chief executive; Ufuk Dede, co-founder and chief technology officer |
| Based in | San Francisco, California |
| Works with | Importers of fashion, beauty, food and consumer goods in the United States and Europe |
| Entries filed by | Licensed U.S. customs brokers, under the importer's power of attorney |
| Importer of record | Always the customer |
| Website | greenwich-mercantile.com |
| LinkedIn company page | |
| Press | Manchester Evening News, May 2026 |
Cameron Bell and Ufuk Dede met through Entrepreneur First, the program that pairs co-founders before a company exists. Greenwich Mercantile is not a retailer and has no store in Greenwich, Connecticut.
Questions, answered directly.
What is Greenwich Mercantile?
Greenwich Mercantile lowers U.S. import duties and reduces border holds for fashion, beauty, food and consumer goods importers. AI does the customs work; licensed U.S. customs brokers review and file every entry.
Who files the entry with U.S. Customs?
A licensed U.S. customs broker reviews and files every entry under your power of attorney: one of our partner brokers, or your existing broker working from the same record. Greenwich does the customs work behind each entry with AI: the landed-cost model, the pre-entry document pack and the product record.
Who is the importer of record when Greenwich works on our imports?
Your company is always the importer of record and pays the duty. Greenwich and its partner brokers never act as importer of record. Greenwich can help a foreign company set itself up as the importer of record, with CBP Form 5106 and a customs bond, and then run the import work as its agent.
Is Greenwich Mercantile a shop in Greenwich, Connecticut?
No. Greenwich Mercantile is a customs and trade compliance company for importers. Greenwich Mercantile is not a retailer and has no store in Greenwich, Connecticut.
Where is Greenwich Mercantile based?
Greenwich Mercantile is based in San Francisco, California, and works with importers in the United States and Europe.
Who founded Greenwich Mercantile?
Greenwich Mercantile was founded in 2025 by Cameron Bell, co-founder and chief executive, and Ufuk Dede, co-founder and chief technology officer. The founders met through Entrepreneur First.
Which industries does Greenwich Mercantile work with?
Greenwich Mercantile works with importers of fashion and apparel, beauty and cosmetics, food and beverage, and consumer goods, typically with hundreds of SKUs, many suppliers and seasonal or retailer deadlines.
Last reviewed: 2 October 2026.
Twenty minutes with whoever owns your U.S. imports.
Tell us which products, suppliers and deadlines matter most. We will tell you honestly whether there is anything worth doing.
Or write to cameron@greenwich-mercantile.com.